Online Strategy | Knowing How To Compete

Knowledge...

Researching what people are looking for is a key foundation for any online strategy. Knowing who your competitors are and what they're doing is also critical. The data exists and we interpret it. We arm clients with knowledge that gives them with an edge.

Keyword Research | Find Prospects

Investing some time in doing keyword research before embarking on creating a new web site or extending an existing one is important . Keyword research reveals what people are searching for and if you know this you put yourself in a position to spend time and money intelligently. In short, you know where the demand is and how much potential business there is.

Competitor Research | Find An Edge

Keyword research reveals what people are searching for. Knowing this then allows you to see what sites are currently appearing on page one of search results for specific search phrases. This effectively tells you who your online competitors are. Knwoing this then allows you to dif deeper and see what other search phrases your competirtors are famous for.

Small Business | Local Search | Online Opportunities

We specialise in delivering affordable cost effective web related services to smaller businesses, mainly throughout the Wirral, Liverpool and Chester regions. We've been doing this since 2006 and in this period we've been at the front edge of change that's been taking place in how smaller local businesses get in front of their prospective customers.

The internet is now playing a bigger part for many small businesses than Yellow Pages or Thomson Local Directory. But, many small businesses don't realise this yet and as such risk being left behind. There are very evident opportunities for aware business owners to grab a share of local market demand by understanding what local people are searching for and then creating a web presence that aligns with local demand.

Your Online Strategy | Begin Now By Starting In The Right Place

Our online strategy services are geared to helping our clients either build a strategy from scratch or to fill in gaps in the strategy they've already created. Strategy sounds such a big thing, but it really isn't. Taking a vey modest amount of time at the very beginning to understand what your online sales and marketing channel must achieve for you is important.

If you don't know what people are looking for you risk putting in place a solution that generates no new business, because it's not appealing to the right audience. If you simply pick the market with the highest numbers of searches you may find the competition is too tough to compete with at first and this will delay when your online channel begins giving your some return on your investment.

It's Not About A Website | It's About Business

If you've got this far down the page you will have grasped that having an effective online sales and marketing channel does not start with how a web site should look. It starts with identifying the markets to target. In online terms this means understanding what people are searching for and who the competition is. The competition won't necessarily be the businesses you regularly compete with offline.

Any online strategy has to cover the following essential topics:

Market research
Web marketing strategy
Web branding
Web content strategy
Web technology strategy

We can help you develop a strong onine strategy by providing advice and guidance (consultancy) on what to do and how to go about it, or we can do some of the tasks for you. For example, keyword research is vital to understanding what your target online markets are. On the surface markets may look the same but the way customers find you on the web is different to how they find you through traditional offline means. Keyword research is therefore an essential place to start understanding how your customers will find you. Even more valuable is the fact that you can readily assess how many potential customers are looking for the products or services you provide.

Market Research Services

Our market research services mainly cover keyword research and analysis, competition analysis, search trends and search volumes. We will either transfer skills and knowledge or we will do the work and package up the results for you. Either way you just cannot afford to ignore this element. The work done here will also provide input to the Web Content Strategy. Don't have a clue where to start? Contact us... we can help.

Web Marketing Strategy Services

Market research provides a solid basis for spotting where great revenue opportunities are. But, it's important to then work out how to place your web site in front of customers. This is where web marketing strategy comes in. There are many ways to get people to visit your web site and all need to be considered before deciding where to allocate valuable marketing resources. If you need to get visitors to your site very quickly you will innevitably need to factor in a budget for paid advertising. If you can afford to take build visitor numbers slowly then other options come into play. Feeling overwhelmed or confused? Contact us... we can help.

Web Branding

It's very easy to get sucked into the trap of basing your sites design on one or more other sites. Other sites are fine for giving you ideas but care is needed to avoid compromising your brand image. If you already have a brand then it's important to use this to influence your new sites visual look and feel. If you don't have a brand then working up some brand pointers will ensure that your eventual site look and feel is representative of what you set our to achieve. Web branding never starts with a site mock up, it starts with what you are setting out to be. You can do market testing to obtain feedback on different brand visuals but this can be costly. Our advice is commit your brand aims to paper and in words, then start thinking about the visual representation of your brand. We can help with this too... just contact us.

Web Content Strategy

The one place that we can guarantee will tax will power is the creation of content. Content is what makes web sites meaningful. Without relevant and interesting content your visitors will not stay and explore what you are offering. Developing a web content strategy helps when populating your site. We typically create a content map based on the market research we've done. We can then set about deciding how we will get the content. For example, you might decide that your visitors will stick around if you provide information on your site that they might otherwise get from another site. The answer to this is often a data feed but sometimes it isn't. What we can say for sure is that knowing in advance what content you want and need to be providing to your visitors will make the journey a lot easier when you reach the point where content needs to be loaded into your new, but empty, site. Don't leave it to chance... contact us today to learn how we can help you to make your web solution deliver what your customers are looking for.

Web Technology Strategy

It's a given that any self respecting web solutions business is going to make sure the web sites they design and build will work consistently on all major browsers. But, this doesn't necessarily mean a site will work well on all hardware platforms. So a site that works fine on a desktop PC may perform very poorly on a smart phone. It's important to consider who the audience is and what design contraints may need to be applied to ensure that your site is going to work predictably on desktops, laptops, smart phones and any other device you care to mentions where web sites can be viewed. Design goes than skin deep... contact us before you take a path that means your site can't be viewed properly by some people.