Your Web Strategy Starts Here...
Our online strategy services are geared to helping our clients either build a strategy from scratch or to fill in gaps in the strategy they've already created. If there is one common theme when we are first approached to discuss web design or SEO it is that either an online strategy hasn't been produced or if one has, it has fundamental gaps. To us a strategy is like having the map that's going to guide you to your destination. It gives you direction, it tells you what to look out for and it gives you a good idea of how long the journey is going to take. If you need some pointers straight away why not download our Web Site Requirements Checklist. This won't give you the detail you need for a complete strategy but it will make you think about all the things you need to consider.
Any online strategy has to cover the following essential topics:
- Market research
- Web marketing strategy
- Web branding
- Web content strategy
- Web technology strategy
We can help you develop a strong onine strategy by providing advice and guidance (consultancy) on what to do and how to go about it, or we can do some of the tasks for you. For example, keyword research is vital to understanding what your target online markets are. On the surface markets may look the same but the way customers find you on the web is different to how they find you through traditional offline means. Keyword research is therefore an essential place to start understanding how your customers will find you. Even more valuable is the fact that you can readily assess how many potential customers are looking for the products or services you provide.
Market Research Services
Our market research services mainly cover keyword research and analysis, competition analysis, search trends and search volumes. We will either transfer skills and knowledge or we will do the work and package up the results for you. Either way you just cannot afford to ignore this element. The work done here will also provide input to the Web Content Strategy. Don't have a clue where to start? Contact us... we can help.
Web Marketing Strategy Services
Market research provides a solid basis for spotting where great revenue opportunities are. But, it's important to then work out how to place your web site in front of customers. This is where web marketing strategy comes in. There are many ways to get people to visit your web site and all need to be considered before deciding where to allocate valuable marketing resources. If you need to get visitors to your site very quickly you will innevitably need to factor in a budget for paid advertising. If you can afford to take build visitor numbers slowly then other options come into play. Feeling overwhelmed or confused? Contact us... we can help.
Web Branding
It's very easy to get sucked into the trap of basing your sites design on one or more other sites. Other sites are fine for giving you ideas but care is needed to avoid compromising your brand image. If you already have a brand then it's important to use this to influence your new sites visual look and feel. If you don't have a brand then working up some brand pointers will ensure that your eventual site look and feel is representative of what you set our to achieve. Web branding never starts with a site mock up, it starts with what you are setting out to be. You can do market testing to obtain feedback on different brand visuals but this can be costly. Our advice is commit your brand aims to paper and in words, then start thinking about the visual representation of your brand. We can help with this too... just contact us.
Web Content Strategy
The one place that we can guarantee will tax will power is the creation of content. Content is what makes web sites meaningful. Without relevant and interesting content your visitors will not stay and explore what you are offering. Developing a web content strategy helps when populating your site. We typically create a content map based on the market research we've done. We can then set about deciding how we will get the content. For example, you might decide that your visitors will stick around if you provide information on your site that they might otherwise get from another site. The answer to this is often a data feed but sometimes it isn't. What we can say for sure is that knowing in advance what content you want and need to be providing to your visitors will make the journey a lot easier when you reach the point where content needs to be loaded into your new, but empty, site. Don't leave it to chance... contact us today to learn how we can help you to make your web solution deliver what your customers are looking for.
Web Technology Strategy
It's a given that any self respecting web solutions business is going to make sure the web sites they design and build will work consistently on all major browsers. But, this doesn't necessarily mean a site will work well on all hardware platforms. So a site that works fine on a desktop PC may perform very poorly on a smart phone. It's important to consider who the audience is and what design contraints may need to be applied to ensure that your site is going to work predictably on desktops, laptops, smart phones and any other device you care to mentions where web sites can be viewed. Design goes than skin deep... contact us before you take a path that means your site can't be viewed properly by some people.
