WD4T have just helped Oaktree Court Business Centre to gain a foothold on the web. Within just a week the new Content Management System based solution is already achieving page one listings, giving the business centre some of its first genuine search generated prospects.
At the end of 2009 we ran a poll of our clients to determine where we donate the larget portion of money we decided not to spend on traditional Christmas cards. We had a 45% response which is more than respectable by e-mail standards.
The result is that we will be donating £50 to the NSPCC, who enjoyed 37% of all votes cast. We will be donating £12.50 to the remaining charities who were Cancer Research UK (26%), Shelter (15%), RNLI (11%) and RSPCA (11%).
As NSPCC was the charity that received most votes they will also benefit from a regular monthly donation throughout 2010.
Thank you to all our clients who voted.
After months on the drawing board we have eventually rolled out our new site and branding. But just because we have now gone public with our new brand the project is a long way from complete. What's not obvious from the new clean shop front is that we've also put a lot of time into building a web infrastructure that will allow us to plug in a range of services.
The first of the plug-in services gives our clients the ability to request support directly from one location, this site. We have a host of other client services planned and these will all be accessible through our new site.
This little article is important if you are a web site owner and you understand the potential value of your web site. What you may not know is the importance of giving some attention to your robot.txt file. The what file? Sadly this is exactly the response we get when we start talking about this with clients. This understandable, it's just a file and it's boreing because its technical.
Recognising that our clients pay us to deal with the technical stuff we no longer talk about the robot.txt file. Instead we work with our clients to get a very clear view of what it's important for the search engines to find. Equally, what parts of a web infrastructure do we want search search engines to ignore. Some web designers will now be saying that this can all be done using the robots meta tag (sorry for this bit of techy jargon customers). We agree but the robot.txt file is there for a reason and shouldn't be overlooked. The search engine robots look for the file and actually use the instructions contained within it.
If your web designer has ignored the robots.txt file you should now ask them why.